Our Shared Value


Value human dignity and self respect

Companies are created by people and a company’s management should be based on sincere respect for people. Each person is valuable individual with their own character and rights, who deserves respect from others as well as self-respect. By respecting people, we are fulfilling our duty to our customers, employees, company, and society, and this helps maintain our self-respect.


Create customer satisfaction and value

Customer-oriented management begins with considering the customer’s situation, carefully listening to their wants, and providing the best product fitting their demands. In addition to offering high quality products, we are passionate about customer satisfaction and put our heart and soul into everything we do.


Contribute to family happiness and society

Our company’s activities are inextricably related to our employees, shareholders, affiliates, and society. We are fulfilling our responsibility as a company when the results of those activities makes families and society more abundant.